The digital world may seem to be evolving at a rapid pace, but one thing remains true: Google is your most important online tool, accounting for nearly 92% of all web traffic. Making the most of Google’s algorithms requires a balanced approach across interconnected platforms, and that includes your Google Business Profile. Read on to learn why your Google Business Profile is so important (and how you can maximize its value).
Building Trust from the Start
When a potential customer begins the journey of finding a business, their first stop is Google search results. Your Google Business Profile will give them a concise and useful overview of what and where your business is, and it’s important for that information to stay up to date. Something as simple as misrepresented hours or a broken website link can sour their first impression. Clarity and accuracy, on the other hand, can foster trust in your professionalism and encourage customers to take that next step.
Increasing Local SEO
Your Google Business Profile holds a lot of weight in determining local SEO. Google will use any information you include on your GBP to determine how relevant your business is to customers in your area. There are a few simple ways to help Google better gauge your relevance, such as updating your address and taking advantage of GBP categories. What you may not realize is that well-placed keywords can also tell Google more about the products and services you provide. That’s why we recommend regularly posting content to your GBP and your business website.
Connecting With Customers
A clean, up-to-date Google Business Profile will create a great first impression, but did you know that your GBP also makes a great communication tool? For example, potential customers will scroll through your Business Profile to check out reviews from previous customers. Responding to reviews, both the good and the bad, shows that you care about customer satisfaction and actively seek ways to improve your business model. You can also share updates on your profile letting customers know about upcoming promotions, events, and changes. Think of your Google Business Profile as both a hub of important information and a community-building platform.
Sharing What Makes Your Business Special
You know what makes your business different from your competitors. Now it’s time to make sure potential customers can see what makes you special, too. Your Google Business Profile is a great place to showcase your unique selling point, from your top-of-the-line services to the commitment to your company’s core values. Regularly updating the relevant sections of your business’s Google Profile with new content and taking advantage of features like the Q and A section will not only show Google that you’re still an active business that has earned a high search engine ranking, but also show customers why you’re the perfect solution to their needs.
Grow Your Google Business Profile with McGuire Media
At McGuire Media, we understand the power of thoughtfully crafted content. Since 2012, we’ve helped countless small businesses maximize their digital footprint and improve their SEO while always providing value to their customer base. Reach out and let us know how we can help you fine-tune your GBP, website, blog, social media presence, and more!