In the United States, people spend an average of 147 minutes on social media daily. When millions of people spend over two hours a day interacting with online platforms, they consume content at a rapid pace. Creating fresh, valuable, and engaging social media content for your business is essential to remaining relevant and thriving in the fast-paced world of online marketing. Working with a professional writer experienced with social media content can give your marketing strategy a significant advantage. Here are six reasons you should hire a professional writer to manage your business’s social media posts:
- Create and Expand Your Brand Voice
Your brand is the public identity of your business. Your brand allows your clients and customers to feel a strong sense of familiarity with who you are and what your business can offer. A professional writer experienced with marketing strategies can help you cultivate a winning brand voice to amplify your brand presence across social media platforms. Your brand voice can be energetic and fun, compassionate and helpful, straightforward and professional—it all depends on the kind of brand you want to project. An experienced writer can write in a voice that embodies your brand and promotes consumer confidence in your company.
- High-Quality Content Keeps Readers Engaged
Your business’s social media platforms provide a vast opportunity to grow and maintain relationships with your existing and future customers. Social media users are inundated with a constant stream of curated content and engaging media. Working with a writing pro will help your social media posts stand out, giving you an edge over the competition. High-quality content will make your reader think, recognize their needs, and provide answers. A professional writer understands how to create unique, engaging content that will entice readers to return to your page over and over.
- Align Marketing Goals with Business Goals
An experienced writer will work with you to determine your business goals and how those goals can translate into a successful marketing plan. Your business’s marketing goals could be to get more customers, increase brand recognition, engage with Gen Z, or something particular to your industry. A professional writer will understand your goals and manage your content calendar to match your business needs. A talented social media writer knows which platforms lend themselves best to your marketing goals and how to curate engaging content on those platforms. Social media-savvy writers can generate diverse content simultaneously across different platforms to maximize the success of your marketing goals.
- Attract the Customers You Want
Experienced marketing writers understand how to use specific language to make your business attractive to readers without sounding like a pushy salesperson. Well-crafted writing can increase leads to new business opportunities and expand your business potential. Generating frequent content showcasing your industry expertise will instill trust in your brand and attract customers. Producing marketing geared towards specific customer demographics can also help you target specific demographics and attract the customers you want to engage with.
- Curate SEO Optimized Content
Search engine optimization (SEO) is a significant aspect of any great marketing strategy, and utilizing SEO to your advantage can be complex. An experienced writer will incorporate special writing techniques to increase SEO and boost your site in search engine results. SEO-optimized content will help your business attract a larger audience with potential interest in your services or products. Increased social media exposure is a great way to maximize your SEO. An experienced writer can utilize keywords, promote your blog content, re-post effective content, and more to increase your social media rankings and drive customers to your business.
- Cost-Effective and Time Effective
Online platforms are some of the most cost-effective marketing tools available. One platform can give you access to millions of potential customers, and most platforms are free. Outsourcing your social media content needs to a professional writer can save you time and ensure you are utilizing this valuable resource to the full benefit of your business. Not only will a professional writer be able to generate high-value content, but their experience will also allow them to do so quickly. Working with a trusted professional content creator will permit you to leave social media tasks in their capable hands so you can focus on running your business.
Professional writers are effective communicators with the knowledge and experience to maximize your social media presence by producing valuable and consistent content. McGuire Media can work with you to devise a successful marketing strategy to amplify your voice and boost your online presence.