A digital presence has become an essential part of running a successful business. A crucial step in curating a strong digital presence is generating valuable content. Blogging is by far the most effective way to produce consistent, high-value content that engages your target audience. A well-maintained business blog is a low-cost, high-impact aspect of any strong marketing plan. Here are 8 ways a blog can take your business to the next level.
- Blogging keeps your web content fresh.
Consistent blogging keeps your website relevant. Search engines optimize their results to value new content to ensure they are returning the most relevant results to their users. Your home page and landing pages aren’t likely to change very frequently. Generating one or more blog posts a week can offer up fresh content to search engines, boosting your page in related search results. Potential customers are also more likely to trust a website with recent content over a static page.
- Blogging adds value to the user experience.
Blogging allows you to provide viewers with a unique experience through creative content that appeals to your targeted audience. Through a blog, you can answer customer questions, provide details about your products or services, and highlight your industry expertise. The more effort you put into providing valuable content for your audience, the more likely they are to return to your blog and website in the future.
- Blogging builds credibility and authority.
Blogging is a form of informative outreach that allows you to weigh in on industry-relevant topics. This is the perfect opportunity to establish yourself as an expert in your industry. By generating useful content consistently, you’ll build trust, familiarity, and credibility with your target audience. With every update to your website, a search engine web crawler takes a look at your new content and reassesses your website’s SERP ranking. Search engines rank web pages for their “authority” on a topic based partly on how often that page generates new and relevant information on the topic.
- Blogging helps attract a diverse audience.
Web pages are optimized to provide information about your specific product or service. Blogs are optimized to appeal to a larger variety of potential clients. Developing content across a multitude of topics related to your business can help you expand your client base. Blog posts can also help you attract users at all stages of the buying cycle and cover different uses for your product or target different services within your portfolio. The more topics you write about (that are still relevant to your business), the wider your reach.
- Blogging helps you target SEO keywords.
When it comes to digital marketing, your SEO plays a huge role. SEO, or ‘Search Engine Optimization,’ is the strategy through which you can increase your web traffic via free, organic search results. When trying to rank for specific keywords, the best way to make sure your website is showing up in search results is to write a blog post about it.
Blogging consistently about different aspects of the same topic can create a topic funnel. This makes your blog more likely to rank higher in search engine results, making your page one of the first results people see. You have likely optimized your website homepage for your main keywords and your landing pages for your secondary keywords. If your competitors have also targeted these keywords, your webpage can still get buried in the search results for those words, especially if other businesses are paying for expensive ads.
Blogging helps you target different keywords that relate to your product or services, increasing the chances of beating your competitors in a search engine results ranking.
- Blogging increases your website visibility.
A well-developed blog increases your digital footprint. Blogging can help generate more diverse search results than would be possible with just a static website or social media account. Because of this, you can increase your organic search traffic. More people will have the opportunity to stumble upon your blog using a wider variety of search terms. The more content and pages you add to your site via blogging, the more pages from your site become indexed in search engines. The more pages you have indexed, the higher your page will rank in search results. This serves to increase website traffic. Driving more people to your site can help instill brand recognition, repeat visits, and the ultimate goal: brand loyalty.
- Blogging improves your social media presence.
Utilizing your blogs to invigorate your social media presence further enables you to reach an even wider audience. A strong social media presence allows you to engage with followers directly and build a digital relationship. Promoting your blogs through your social media platforms gives your followers fresh content and keeps your account popping up in their feed, increasing engagement with your business. Using social media to promote your blog can extend its reach, increase your website traffic, and boost your ranking in search engine results.
- Blogging connects you with your audience.
Blogging allows you to put a human face on your business. Generating valuable blog content allows you to be more personable and to connect with clients on a deeper level. Blog posts can highlight who you are as a business and help you attract your target customers. A blog is different from a webpage in that it allows you to be more conversational, authentic, and creative. Connecting with your audience in such a genuine way is what establishes brand loyalty and customer confidence.
McGuire Media has been working with businesses to generate effective blog content for years. We can help you develop a blog strategy that will grow your business. Each one of our writers is professionally trained and specializes in producing industry-and-niche-specific content. We can help you publish purposeful, informative content designed to attract new customers and turn repeat customers into true brand loyalists.