You’ve perfected your products or services, and you’ve got a strong customer base, but you’re noticing stagnation in your overall growth. You’ve looked at your website’s analytics and suspect that this stagnation stems from low online traffic. You’re finally ready to give your website the attention it needs to compete in the digital marketplace. Let’s talk about how a business blog will get your website more views (and why this matters).
Why Blogging Still Matters in 2026
Your business blog offers the perfect opportunity to address the topics your customers want to know about. Unlike a Services or About Us page, your blog allows you to answer more specific questions potential clients are asking, like precisely what they need, when they need it, and who is best-suited to fulfill that need (it’s you)!
Blogging on a regular schedule also ensures that your business is addressing new and emerging trends in a timely manner. Current events can make waves in any industry, and your customers want to know that you have a plan to meet the future as it arrives.
Why Professional SEO Makes a Difference
At McGuire Media, our professional writers translate the value of your business into something your target audience not only understands but can actually find. Realistically, increasing organic traffic doesn’t just happen when you start sharing your expertise on your blog. It requires a deep understanding of:
In other words, our job is to take your brand and write about it with both your ideal reader and search engines in mind. All of this can be done with as much or as little input from you as desired.
Does Blogging Actually Convert in 2026?
YES!!!
By tapping into keywords with a high search volume and answering your consumer base’s questions, a well-crafted blog will increase your website’s traffic. Increasing your organic traffic can have some (or all) of these awesome ripple effects:
Ultimately, people can’t attend a party they didn’t know was happening. You’ve got untapped markets out there and attracting them to your website by using SEO strategies on your blog is one of the best ways to appear higher in search results, thereby letting your potential customers know you exist!
Conceptually, blogging is an excellent way to improve your bottom line. What about practically?
According to data compiled by Wix, a leading CMS, blogging continues to convert even as web user habits change. In fact, buyers who find a brand’s content through an online search are eight times more likely to make a purchase than buyers who don’t. Our clients tell us that their customers are mentioning what they read on their blog during interactions!
Can a Website Get Views Without a Blog?
There are plenty of opportunities to incorporate written copy into your website. Can’t you just plug some keywords into your Home page and Services page and call it a day?
As we mentioned already, blogging broadens the scope of how you can interact with potential customers and answer their specific questions. A home page that tries to answer 25 different questions will quickly become difficult to engage with.
Writing 25 different blog posts allows for diving into one topic at a time, thus being much more specific and easier for your target customers to find, read, and absorb.
Plus, increasing your digital footprint with monthly content allows you to naturally expand your list of target keywords. Instead of attracting only the customers who search the specific terms found on your evergreen pages, you can diversify your language and snag a higher volume of search engine users.
Learn More About McGuire Media
Are you ready to partner with a small SEO content writing firm that has a passion for the written word and wants to help your business? Reach out to us at McGuire Media to learn more about what we have to offer.
